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The 25th anniversary of the Michael Jordan shoe is about to debut. Lebron is a big part of Nike's marketing campaign and this may be a publicity stunt. When Kobe changed his number, his jersey was the highest selling jersey the next year. It's not because his publicity increased, but fans don't want to be perceived as "behind the time." It's like sporting a Michael Jordan #45 jersey after he changed his number back to #23.
Secondly, Bill Russell and Julius Erving were more important to people in the two generations before Lebron James. I know he never watched them live, but it would be a shame that he would change his number just because of Michael Jordan and to change it to a number when you can argue that those two players could be considered in some groups as more important to basketball than Jordan. If this is some ploy by Nike to get publicity or a way for Lebron to change the "Is he going to sign with the Knicks" questions in post-game interviews, it would be a travesty. I can just see all the males from 40-90 starting to picket games at Q Arena.
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